Customer Consumer Demographics Research
Our demographics intelligence technology utilises sophisticated video and algorithms to identify key customer segmentation information such as gender, age range and ethnicity.
The camera detects visitor’s faces and stores anonymous information in accordance with privacy laws for each individual. It can capture multiple people and identify the demographics of these simultaneously. This is intelligence that business owners and marketers dream about – knowing who makes up their customer base in real-time and continuously without having to conduct extensive and expensive one-time market research activities.
Our demographics intelligence solution gives you another layer of customer understanding in addition to your people counting analytics. This information can then be used by marketers, human resources, operations management, security and business owners to strategise and improve their customer experiences.
Features & Benefits
Develop a Marketing mix that is tailored to various segments within your customer base. Use trends to implement tactics on key days or times these groups visit your establishment or store.
Identify and Reward Loyalty
Configure the demographics intelligence software to notify staff when a registered loyal or VIP customer is on-site so they can be provided with special treatment or deals.
Use the technology for various security applications including fare evasion, shoplifting and vandalism.
View results in real-time and tailor your tactics accordingly.
Demographics at its Best
Age group, gender and ethnicity. Plus the when and where of these.
Developed in a way that is compliant with privacy laws. No sensitive, private or confidential information is stored.
“When you focus on the consumer, the consumer responds ”
“There is nothing so terrible as activity without insight ”
“Knowledge is having the right answer. Intelligence is asking the right question ”
Contact us for a commitment-free discussion of your needs.