Customer Consumer Demographics Research

Our demographics intelligence technology utilises sophisticated video and algorithms to identify key customer segmentation information such as gender, age range and ethnicity.

The camera detects visitor’s faces and stores anonymous information in accordance with privacy laws for each individual. It can capture multiple people and identify the demographics of these simultaneously. This is intelligence that business owners and marketers dream about – knowing who makes up their customer base in real-time and continuously without having to conduct extensive and expensive one-time market research activities.

Our demographics intelligence solution gives you another layer of customer understanding in addition to your people counting analytics. This information can then be used by marketers, human resources, operations management, security and business owners to strategise and improve their customer experiences. We provide a comprehensive range of people counters and visitor management solutions.