People counting for public spaces

From parks to city centers, people counting technology ensures public spaces such as these are used and maintained in the optimal way.

Having an objective measure of the popularity of your public space is a strong piece of evidence to take to potential investors or businesses interested in relocating to your area – something that people counting technology can deliver consistently and accurately.

Understanding how people are moving through your city and how they make use of the space may reveal various ways in which the space can be improved. Public transport, community facilities and route planning are all areas where a thorough understanding of how people are using the area can offer insight into how to create a better environment for visitors.

In addition, many public spaces rely heavily on government and charitable funding, obtaining real-world statistics for footfall numbers is vital to procure adequate finding for the upkeep and future planning of the space you are managing. Or you may be a government department or agency who is responsible for a public area such as a national park or local park, our people counting technology will give you the insight needed to understand popular days, peak times, and the effect marketing and communication activities are having on the number of people visiting your location.

Partnering with us

TCS BI are widely know for the expertise in people counting and visitor monitoring technologies. We offer our clients an all-in-one solution to help track, monitor and understand visitors. With over 30 years experience in this industry, we are passionate to help our clients improve the performance and effectiveness of their operations by providing tools to evidence-based business decisions.

Benefits to Public Spaces

Marketing & Sales

  • Customer loyalty rates
  • Develop reports for c-Level executives
  • Identify optimal staff to visitor ratio
  • Peak-period identification
  • Real-time population monitoring
  • Trends analysis and forecasting
  • Understand customer/ visitor movement flows
  • Understand dwell times and popular areas
  • Identifying the demographics of your visitor
  • Assess the impact and performance of marketing initiatives and ROI
  • Strategise and plan future marketing campaigns
  • Identify premium merchandising layout , POS displays
  • Improve store/services layout to facilitate customer navigation
  • Understand the impact of variables such as weather
  • Understanding path of purchase/ movement

Operations

  • Develop reports for c-Level executives
  • Help identify professional development needs
  • Identify optimal staff to visitor ratio
  • Peak-period identification
  • Real-time population monitoring
  • Staff performance and management
  • Schedule for optimal allocation of services
  • Trends analysis and forecasting
  • Identify best time to restock areas of the store
  • Understand customer/ visitor movement flows
  • Understand dwell times and popular areas
  • Understand the impact of variables such as weather

Management

  • Calculate leasing values
  • Design effective location layouts
  • Develop reports for c-Level executives
  • Identify maintenance, security, waste and cleaning needs
  • Identify optimal staff to visitor ratio
  • Identify sales conversions/staff performance
  • Optimise location performance and compare against other locations
  • Peak-period identification
  • Plan for future location development
  • Staff performance and management
  • Schedule for optimal allocation of services
  • Trading hours management
  • Trends analysis and forecasting
  • Understand consumer/visitor satisfaction
  • Where to reduce costs or invest in to increase business performance and profitability
  • Sales performance of core products or departments

Human Resources

  • Develop reports for c-Level executives
  • Help identify professional development needs
  • Identify optimal staff to visitor ratio
  • Peak-period identification
  • Staff performance and management
  • Schedule for optimal allocation of services
  • Understand the impact of variables such as weather
  • “The measure of intelligence is the ability to change ”

    Albert Einstein
  • “There is nothing so terrible as activity without insight ”

    Johann Wolfgang von Goethe
  • “Progress is impossible without change, and those who cannot change their minds cannot change anything ”

    George Bernard Shaw

Let's Talk

Contact us for a commitment-free discussion of your needs.







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