People counting for function and event facilities

From concerts and festivals to corporate conferences and exhibitions, function and event facilities management can optimise operations by understanding how visitors move through and interact with these spaces.

With the TCS BI people counting solutions, management can use real data to make the best decisions for their premises. Adequate amenities and regular cleaning can be monitored by understanding which zones visitors are frequenting. Future upgrades can also be planned with more insight based on locations and time periods that attract the most visitors. Event managers are also able to track the popularity of their event when ticketing systems are not in place; such as ‘free entry’ or ‘open to public’ events, exhibitions, conferences and functions. Tracking and monitoring your visitors can also help with assessing the effectiveness and ROI of your marketing and communications tactics.

Other benefits

By understanding which zones are the busiest, leasing value of spaces within the premises can be more accurately estimated. And by asking your visitors key questions through our visitor engagement technology you will find out firsthand what they really think about your event or location.

How we can help

TCS BI provides an all-in-one people counting and visitor monitoring solution. Our unique tools give you the power to track, measure and understand your visitors – the data intelligence you need to strategically plan for your business. Best of all, the visitor data is cloud-based giving you access to your client analytics at anytime and from anywhere. And with over 30 years of hands-on experience, we work with you to implement and optimise a tailored solution.

Benefits to Function & Event Facilities

Marketing & Sales

  • Customer loyalty rates
  • Develop reports for c-Level executives
  • Identify optimal staff to visitor ratio
  • Peak-period identification
  • Real-time population monitoring
  • Trends analysis and forecasting
  • Understand customer/visitor movement flows
  • Understand dwell times and popular areas
  • Identifying the demographics of your visitor
  • Assess the impact and performance of marketing initiatives and ROI
  • Strategise and plan future marketing campaigns
  • Identify premium merchandising layout, POS displays
  • Improve store/services layout to facilitate customer navigation
  • Understand the impact of variables such as weather
  • Where to reduce costs or invest in to increase business performance and profitability

Operations

  • Develop reports for c-Level executives
  • Help identify professional development needs
  • Identify optimal staff to visitor ratio
  • Peak-period identification
  • Real-time population monitoring
  • Staff performance and management
  • Schedule for optimal allocation of services
  • Trends analysis and forecasting
  • Identify best time to restock areas of the store
  • Understand customer/visitor movement flows
  • Understand dwell times and popular areas
  • Understand the impact of variables such as weather

Management

  • Calculate leasing values
  • Design effective location layouts
  • Develop reports for c-Level executives
  • Identify maintenance, security, waste and cleaning needs
  • Identify optimal staff to visitor ratio
  • Identify sales conversions/staff performance
  • Optimise location performance and compare against other locations
  • Peak-period identification
  • Plan for future location development
  • Staff performance and management
  • Schedule for optimal allocation of services
  • Trading hours management
  • Trends analysis and forecasting
  • Understand consumer/visitor satisfaction
  • Where to reduce costs or invest in to increase business performance and profitability
  • Sales performance of core products or departments

Human Resources

  • Develop reports for c-Level executives
  • Help identify professional development needs
  • Identify optimal staff to visitor ratio
  • Peak-period identification
  • Staff performance and management
  • Schedule for optimal allocation of services
  • Understand the impact of variables such as weather
  • “Progress is impossible without change, and those who cannot change their minds cannot change anything ”

    George Bernard Shaw
  • “There is nothing so terrible as activity without insight ”

    Johann Wolfgang von Goethe
  • “The measure of intelligence is the ability to change ”

    Albert Einstein

Let's Talk

Contact us for a commitment-free discussion of your needs.







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