Retail Stores People Counting
Whether you are a global retail chain, or a small business, TCS BI has various people counting and visitor monitoring technologies that helps you better understand how your physical store is performing. Our Acumen3 Analytics cloud-based app uses sophisticated algorithms to normalise large volumes of data into an easy to understand and visually appealing dashboard. Guessing how our store is performing based only on sales is a thing of the past – now you can now enjoy clarity! Clarity of customer loyalty, clarity of staff performance, clarity of marketing ROI, and the list goes on.
TCS BI understands the challenges that face retailers. We have seen how consumer behaviour and purchasing trends have morphed. Apart from competition from fellow bricks-and mortar retailers, stores also have a new breed of competition, online and mobile retailers. Additionally most retailers now use various sales and communication channels themselves. This means marketing and other resources need to be allocated where the best return on investment occurs. TCS BI can help you obtain the key data, evidence and understanding of one of those key channels, your physical store – it’s what we specialise in.
TCS BI has been supplying retail stores and chains with their people counting and visitor behavior technology and analytics services for over 30 years. And with maturity comes irreplaceable experience and intelligence.
Benefits to Retail
Marketing & Sales
- Assess the impact and performance of marketing initiatives and ROI
- Strategise and plan future marketing campaigns
- Comparative performance of the physical location vs other marketing channels
- Customer loyalty rates
- Develop reports for c-Level executives
- Identify optimal staff to visitor ratio
- Identify peel-off rate (Entries Vs Pass-by traffic)
- Identify premium merchanchising layout , POS displays
- Identify sales conversions/ staff performance
- Improve store/services layout to facilitate customer navigation
- Optimise location performance and compare against other locations’
- Peak-period identification
- Real-time population monitoring
- Trends analysis and forecasting
- Understand customer/ visitor movement flows
- Understand dwell times and popular areas
- Understand the impact of variables such as weather
- Understand when and where conversion rates can be improved
- Understanding path of purchase/ movement
- Where to reduce costs or invest in to increase business performance and profitability
- Sales performance of core products or departments
- Average transaction values, transactions and returns – by category
- Best commercialisation of promotional space
- Idenitfying the demographics of your visitor
Human Resources
- Develop reports for c-Level executives
- Help identify professional development needs
- Identify optimal staff to visitor ratio
- Peak-period identification
- Staff performance and management
- Schedule for optimal allocation of services
- Understand the impact of variables such as weather
Operations
- Develop reports for c-Level executives
- Help identify professional development needs
- Identify optimal staff to visitor ratio
- Peak-period identification
- Real-time population monitoring
- Staff performance and management
- Schedule for optimal allocation of services
- Trends analysis and forecasting
- Identify best time to restock areas of the store
- Understand customer/ visitor movement flows
- Understand dwell times and popular areas
- Understand the impact of variables such as weather
Management
- Calculate leasing values
- Design effective location layouts
- Develop reports for c-Level executives
- Identify optimal staff to visitor ratio
- Identify sales conversions/ staff performance
- Optimise location performance and compare against other locations’
- Peak-period identification
- Staff performance and management
- Schedule for optimal allocation of services
- Trading hours management
- Trends analysis and forecasting
- Understand consumer/ visitor satisfaction
- Where to reduce costs or invest in to increase business performance and profitability
- Sales performance of core products or departments
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“There is nothing so terrible as activity without insight ”
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“Progress is impossible without change, and those who cannot change their minds cannot change anything ”
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