People counting for pubs and clubs
Effective management of patrons in pubs and clubs relies on being informed. Monitoring guests and counting visitors give staff and management at pubs and clubs the data needed to make operational decisions for the best and safest customer experience.
Endless options
Finding out about peak times, capacity management, marketing effectiveness, or calculating average spend per head and more is possible with the people counting technology from TCS BI. You can also monitor the most complex of venues, including multiple entrances and exits. Our cloud based analytics program also has the ability to monitor multiple venue locations under one login. You can access your pub or club data at anytime and anywhere – ideal for busy management. Many of the pubs and clubs we service use their visitor analytics to plan strategically, identify popular events and changes of behaviours and tastes of their client base.
Our people counting analytics also gives you the insight you need to ensure the optimum operations of your premises by determining the ideal staff-to-visitor ratio, based on the bustiest period of the day/week.
Partnering with TCS BI
With over 30 years experience TCS BI delivers the intelligence you need to strategically plan for your establishment. Our all-in-one people counting and visitor monitoring solution. Our unique tools give you the power to track, measure and understand your visitors.
Benefits to Pubs & Clubs
Marketing & Sales
- Customer loyalty rates
- Develop reports for c-Level executives
- Identify optimal staff to visitor ratio
- Peak-period identification
- Real-time population monitoring
- Trends analysis and forecasting
- Understand customer/ visitor movement flows
- Understand dwell times and popular areas
- Identifying the demographics of your visitor
- Assess the impact and performance of marketing initiatives and ROI
- Strategise and plan future marketing campaigns
- Comparative performance of the physical location vs other marketing channels
- Identify peel-off rate (Entries Vs Pass-by traffic)
- Identify premium merchandising layout , POS displays
- Identify sales conversions/ staff performance
- Improve store/services layout to facilitate customer navigation
- Optimise location performance and compare against other locations’
- Understand the impact of variables such as weather
- Understand when and where conversion rates can be improved
- Understanding path of purchase/movement
- Where to reduce costs or invest in to increase business performance and profitability
- Sales performance of core products or departments
- Average transaction values, transactions and returns – by category
- Best commercialisation of promotional space
Operations
- Develop reports for c-Level executives
- Help identify professional development needs
- Identify optimal staff to visitor ratio
- Peak-period identification
- Real-time population monitoring
- Staff performance and management
- Schedule for optimal allocation of services
- Trends analysis and forecasting
- Identify best time to restock areas of the store
- Understand customer/ visitor movement flows
- Understand dwell times and popular areas
- Understand the impact of variables such as weather
Management
- Calculate leasing values
- Design effective location layouts
- Develop reports for c-Level executives
- Identify maintenance, security, waste and cleaning needs
- Identify optimal staff to visitor ratio
- Identify sales conversions/staff performance
- Optimise location performance and compare against other locations
- Peak-period identification
- Plan for future location development
- Staff performance and management
- Schedule for optimal allocation of services
- Trading hours management
- Trends analysis and forecasting
- Understand consumer/visitor satisfaction
- Where to reduce costs or invest in to increase business performance and profitability
- Sales performance of core products or departments
Human Resources
- Develop reports for c-Level executives
- Help identify professional development needs
- Identify optimal staff to visitor ratio
- Peak-period identification
- Staff performance and management
- Schedule for optimal allocation of services
- Understand the impact of variables such as weather
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“The measure of intelligence is the ability to change ”
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“There is nothing so terrible as activity without insight ”
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“Progress is impossible without change, and those who cannot change their minds cannot change anything ”
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